All GBP Management tutorials

GBP Management

Set up review requests for your Google Business Profile

Connect your business email, write the request email, set up the reminder and check the rating page, so you can start asking customers for Google reviews.

Updated October 31, 2026 · 6 min read

Set up review requests for your Google Business Profile

Review requests are emails asking your customers to rate you. They go out from your own address, never from Glocavo, so customers see it’s really you and replies land in your inbox. You set this up once, and every step already has sensible defaults.

Where
GBP Management, open a business, Get more reviews
You need
The business's email address, on a Google account or your own mail server
Cost
Setting up is included. Each Write with AI button costs 10 AI Power.
1

Start the setup

Click Get more reviews in the business menu. Until the setup is done, the page shows these steps in order, with the next one picked out. Click Start setup.

Set up review requests: six numbered steps, from Connect your business email to Add your customers, and the Start setup button
The steps, in order, and Start setup (1).

A bar at the top of each page shows where you are. Click any step to jump to it. If a page is fine as it is, Looks good, next marks it done and moves on, and saving a change there marks it done too.

The setup bar on the Follow-ups page: step 3 of 5, the five steps and the Looks good, next: Rating page button
The steps (1) and Looks good, next (2).
2

Connect your business email

Every request goes out from this address, so choose the one your customers already know:

  • Google account: click Sign in with the business’s Google account. It works with Gmail and Google Workspace. Glocavo can only send email as that address, and can’t read the inbox.
  • Custom mail server: enter your own mailbox details if your email isn’t on Google.
The business email panel, marked Inactive, with the Google account and Custom mail server options and the Sign in with the business's Google account button
Sign in with Google (1) or use your own mail server (2).

Agencies: connect your client’s address here, not your own. Requests can’t go out until an address is connected.

3

Write the request email

The preview shows the email as a customer gets it, with a sample customer’s name. You can send it as it is, or make it yours:

  • Write them: AI writes the request and the reminder in your business’s language and within Google’s rules.
  • Edit email: change its words, design, colors and button.
  • Send a test: send it to yourself first. Its rating link is only a test, so nothing you do there counts.
Your email: the Request and Reminder switch, Write them, the From line, Edit email, a preview of the email and Send a test
Request or reminder (1), write with AI (2), edit (3) and send a test (4).

Below the email, More in the email adds up to 3 small links, a picture and your name. Inbox check shows what keeps it in the inbox and within the law.

4

Set up the reminder

Open Follow-ups. By default, one reminder goes out 3 days after the first email, and you can have up to 3. Follow-ups only go to people who haven’t opened the rating page, in campaigns with follow-ups switched on.

For each one, pick how long to wait and what time to send it, then use the text shown or Write it with AI. Under When to stop for a person, choose whether to stop when their Google review shows up or when they say they already left one. Opening the rating page and unsubscribing always stop them.

Follow-ups: the switches under When to stop for a person, and the first email and follow-up with its wait time, send time and Write it button
When to stop (1), how long to wait (2) and Write it (3).
5

Check the rating page

This is the page every email and QR code opens. Customers rate first, then 4 and 5 stars go on to Google, and 1 to 3 stars can send you a private message. The Google link stays on every step, whatever the rating.

  • 4 and 5 stars: show a thank-you step, go straight to Google’s form, or do that only for 5 stars.
  • Rating style: stars or faces.
  • What the page says: leave a box empty for the default, or use Write them with AI. The phone beside it shows each step as you type.
The rating page settings: what happy customers see, the rating style and what the page says, next to a phone preview of the page
After 4 and 5 stars (1), rating style (2), the words (3) and the preview (4).

Prefer no rating step? Switch off Rating page on, and every link goes straight to Google’s review form.

6

Finish the setup

The last step, AI replies, is optional: it sets how AI answers the reviews your requests bring in. See reply to your Google reviews. Click Skip for now or Looks good, finish and you’re back on the list.

Once your email is connected, you can also click Send with the defaults on that page to start without finishing every step. Next, add your customers and send your first request.

Ready to try it, or stuck on a step?

Open Glocavo to follow along, or tell us what you are trying to do and we will help.