Local SEO Website Audit & On-Page SEO Checker
Get every result scored for your website, with AI-written fix guidance, matched automatically to your Google Business Profile, plus live backlink, search visibility, and citation data. One payment of $4.99, nothing recurring.
What a website audit covers
A website audit works through the on-page and technical signals that decide whether your site reinforces your local rankings or quietly holds them back: NAP consistency, structured data, a solid technical base, performance, and the trust signals that move a visitor toward becoming a customer.
A Google Business Profile can be tuned to the last detail and still lose ground when the site behind it is slow, hides its address inside an image, or never names the city it serves. This audit is built to catch that, the local SEO signals that sit on your own site rather than on the GBP listing.
Example result
Rowan's Coffee Shop Website
Run against 38 local SEO signals
Why the site side matters
A finished Google Business Profile is only half the picture. Google, and the people you want as customers, read your website too.
Page speed feeds into ranking
Google has stated that Core Web Vitals influence rankings on mobile and desktop alike, and a slow page loses visitors before they reach your offer.
Structured data makes you easier to find
LocalBusiness schema hands Google clear, machine-readable signals about who you are and where you operate.
Your website counts toward your NAP
Google compares your name, address, and phone number between the profile and the site. A mismatch quietly chips away at the trust the GBP is earning.
Example result
NAP consistency
Your footer shows "Rowan Coffee" but your GBP says "Rowan's Coffee Shop." Your address on the Contact page is missing the suite number that appears on Google Maps.
How to fix this+
Pick one exact version of your business name, address, and phone number. Use it everywhere: website footer, contact page, GBP, Yelp, Facebook, and every directory. Even small differences ("St." vs "Street") dilute your local authority.
The process, step by step
Paste your URL
Hand over your website address. No crawler access, plugin, or account connection required.
We read the on-page signals
10 check categories run against your site, and we look for your Google Business Profile on our own to compare against.
You get a clear fix list
Each check that needs work comes with a plain explanation of what to change, why it counts, and roughly how long it should take.
Want to see your results?
Paste your URL and get the full audit for $4.99.
Everything the audit covers
10 check categories, made to sit alongside your Google Business Profile audit.
Profile and identity
KeyWhether your phone, address, and email appear on the site, stay consistent from page to page, and line up with your Google Business Profile when one can be found.
Schema and structured data
A valid LocalBusiness JSON-LD block with the correct subtype, address, phone, and hours fields Google can read, plus BreadcrumbList markup, which Google still uses in full after FAQ markup lost its rich-result support in 2026.
On-page local signals
The length and local relevance of your title tag, meta description, and H1, and whether your phone and address are present on the homepage itself.
Technical groundwork
Enforced HTTPS, HSTS, a canonical tag, a sitemap, and the Open Graph and Twitter Card meta that decides how your pages look when someone shares them.
Performance and mobile
The mobile viewport meta, with image and script counts standing in as quick indicators of page weight, worked out on the spot without a separate Lighthouse pass.
Content depth
Whether you have dedicated service, location, about, and contact pages, the pages Google and customers alike expect from an established local business.
Trust and reviews
Linked social accounts, a tappable tel: link, and your live Google rating and review count whenever a Business Profile match turns up.
Backlinks and authority
Referring domains, an estimated authority score from 0 to 100, and the portion of your backlink profile that reads as weak or spammy, taken from live search data.
Search visibility
How many keywords your site ranks for on Google at the moment, how many of those reach page 1, and an estimate of monthly organic traffic.
Citations and listings
Whether your business appears on the big directories, Yelp, Facebook, Instagram, Bing Places, under a name, address, and phone that can be found.
Example result
The pages Google looks for
You have a dedicated "Contact" page with your full address, embedded Google Map, and driving directions. Good.
You don't have a dedicated page for your specialty drinks, catering, or wholesale offerings, the kind of content Google and customers both expect from a real local business. Add one and link to it from your homepage.
Curious how your site scores?
Paste your URL and the full audit is ready in about a minute.
Breadcrumb schema next to FAQ schema
As of May 7, 2026, Google dropped FAQ rich results for every site. Breadcrumb markup avoided that and is still fully supported. The complete breakdown, with sources, is in our breadcrumb schema vs. FAQ schema guide.
Standing in Google Search (2026)
Breadcrumb schema
Fully supported, with no deprecation notice.
FAQ schema
Withdrawn for every site as of May 7, 2026.
Rich Results Test tool
Breadcrumb schema
Still validated and testable there.
FAQ schema
Taken out of the tool in June 2026.
Search Console reporting
Breadcrumb schema
Still reported.
FAQ schema
Dropped from the rich result report and the Search appearance filters.
Effect on your listing
Breadcrumb schema
Puts a tidy navigation trail where the bare URL would be.
FAQ schema
None. No visual change at all.
Ever a ranking factor?
Breadcrumb schema
No, though it still improves how the result reads.
FAQ schema
No, and it now has no effect whatsoever, visible or not.
What to do now
Breadcrumb schema
Align the trail with your real site navigation, then confirm it in the Rich Results Test.
FAQ schema
Keep whatever genuinely helps readers, and stop treating it as an SEO task.
Example result
Top fixes for Rowan's Coffee Shop website
- 1.Fix NAP across all pages
Update footer and contact page to match GBP exactly (15 min).
- 2.Add LocalBusiness schema
Paste structured data for your business type into your site's header (10 min).
- 3.Compress hero images
Convert JPGs to WebP, reduce file sizes by 60-80% (20 min).
- 4.Publish a services page
List your specialty drinks, catering, and wholesale offerings, then link to it from your homepage nav (20 min).
Set to check your own site?
Paste your URL and get every check scored for $4.99.
Wondering how your own site holds up?
Paste your URL and find out whether your breadcrumb trail and structured data actually validate. No signup, nothing recurring.
Common questions
Will I need a login, a plugin, or DNS changes to run this?
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None of them. You paste a URL and the scan fetches the page directly. There is no CMS plugin, no analytics hookup, and nothing to add to your site.
How does the tool decide which Google listing is mine?
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It reads your business name from the page, checking the schema first, then the title tag, then a heading, searches Google's business listings, and accepts a match only when a result's own listed website is on your domain. With no confident match, the listing-based checks are marked not run rather than guessed.
My business has no Google Maps presence. Is the audit still worth running?
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Yes. Only the checks that depend on a listing are skipped. Schema, on-page, technical, performance, content, backlinks, and search visibility all still run and still add up to a full score.
Are the backlink and traffic figures estimates or measured?
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Measured, from live search data pulled the moment you run the audit, the same class of data behind tools like Ahrefs and SEMrush. If a lookup returns nothing for your domain, that field is marked not run instead of showing an invented number.
How fast is the full audit, and what does it cost?
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Under a minute, because the page fetch and the live backlink, search, and citation lookups run in one pass. A one-time $4.99 unlocks all 50 checks, the Google listing match, and AI-written fix guidance.
Should I run this instead of the Google Business Profile audit?
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Alongside it, not instead. The GBP audit examines your Google listing; this one examines the local SEO signals on your website. Run both for the full picture.
More tools for your Google Business Profile and local SEO
Run this one next to the others: each tool points at the same outcome, a stronger local presence and more customers from nearby search.
Check the local SEO ranking factors for 2026 to decide what to tackle first.