Free Local SEO Website Audit & On-Page SEO Checker
Scan your website instantly and get 6 real pass/fix results immediately, free. Unlock the full audit to get every result scored, with AI-written fix guidance, automatically cross-referenced with your Google Business Profile, plus real backlink, search visibility, and citation data.
What is a website audit?
A website audit checks the on-page and technical signals that decide whether your site backs up your local rankings instead of quietly working against them: NAP consistency, structured data, a sound technical foundation, performance, and the trust signals that turn a visit into a customer.
A Google Business Profile can be fully optimized and still lose ground if the website behind it loads slowly, buries its address in an image, or never mentions the city it serves. This audit is built to catch exactly that: the local SEO signals that live on your own site rather than your GBP listing.
Example result
Rowan's Coffee Shop Website
Checked against 38 local SEO signals
Why it matters
A complete Google Business Profile only tells half the story. Google, and your customers, also read your website.
Page speed is a ranking factor
Google has confirmed Core Web Vitals affect rankings on both mobile and desktop, and slow pages lose visitors before they even see your offer.
Structured data helps you get found
LocalBusiness schema gives Google explicit, machine-readable signals about who you are and where you're located.
Your website is part of your NAP
Google cross-checks your name, address, and phone number across your profile and your site. A mismatch quietly undermines the trust your GBP is building.
Example result
NAP consistency
Your footer shows "Rowan Coffee" but your GBP says "Rowan's Coffee Shop." Your address on the Contact page is missing the suite number that appears on Google Maps.
How to fix this+
Pick one exact version of your business name, address, and phone number. Use it everywhere: website footer, contact page, GBP, Yelp, Facebook, and every directory. Even small differences ("St." vs "Street") dilute your local authority.
How it works
Paste your URL
Give us your website address. No crawler access, plugin, or account connection needed.
We scan the on-page signals
10 check categories run against your site, and we automatically look for your Google Business Profile to cross-check against.
Get a clear fix list
Every check that needs attention comes with a plain-language explanation of what to fix, why it matters, and roughly how long it'll take.
Ready to see your results?
Paste your URL and get your scan in seconds.
What the audit checks
10 check categories, built to complement your Google Business Profile audit.
Profile & identity
Phone, address, and email visible on your site, consistent across pages, and cross-checked against your Google Business Profile when we can find one.
Schema & structured data
Valid LocalBusiness JSON-LD, the right subtype, address/phone/hours fields Google can actually parse, and BreadcrumbList schema, still fully used by Google, unlike FAQ schema which lost its rich-result eligibility in 2026.
Local on-page signals
Title tag, meta description, and H1 length and location relevance, plus whether your phone and address show up on the homepage itself.
Technical foundation
HTTPS enforcement, HSTS, a canonical tag, a sitemap, and the Open Graph / Twitter Card meta that controls how your pages look when shared.
Performance & mobile
Mobile viewport meta, plus image and script count as lightweight proxies for page weight, computed instantly with no separate Lighthouse run.
Content quality
Whether dedicated service, location, about, and contact pages exist, the kind of content Google and customers both expect from a real local business.
Trust & reviews
Linked social profiles, a clickable tel: link, and your live Google rating and review volume when a Business Profile match is found.
Backlinks & authority
Referring domains, an estimated 0-100 authority score, and what share of your backlink profile looks low-quality or spammy, pulled from live search data.
Search visibility
How many keywords your site actually ranks for in Google right now, how many land on page 1, and an estimated monthly organic traffic figure.
Citations & listings
Whether your business shows up on major directories like Yelp, Facebook, Instagram, and Bing Places under a findable name, address, and phone.
Example result
The content pages Google expects
You have a dedicated "Contact" page with your full address, embedded Google Map, and driving directions. Good.
You don't have a dedicated page for your specialty drinks, catering, or wholesale offerings, the kind of content Google and customers both expect from a real local business. Add one and link to it from your homepage.
Want to see how your site scores?
Paste your URL and get your free results in seconds.
Breadcrumb schema vs. FAQ schema
Google removed FAQ rich results entirely as of May 7, 2026, for every site. Breadcrumb schema markup had no such fate: it's still fully supported. Full breakdown, with sources, in our breadcrumb schema vs. FAQ schema guide.
| What matters | Breadcrumb schema | FAQ schema |
|---|---|---|
| Status in Google Search (2026) | Fully supported, no deprecation notice. | Removed entirely as of May 7, 2026, for every site. |
| Rich Results Test tool | Still validates and tests it. | Removed from the tool in June 2026. |
| Search Console reporting | Still reported. | Pulled from the rich result report and Search appearance filters. |
| Effect on your search result | Shows a clean navigation trail in place of the raw URL. | None. No visual effect of any kind. |
| Was it ever a ranking factor | No, but it still improves how the result displays. | No, and now it has no effect at all, visible or otherwise. |
| What to do about it | Fix the navigation trail so it matches real site navigation, then verify with the Rich Results Test. | Keep any genuinely useful content for readers, drop it as an SEO task. |
Example result
Top fixes for Rowan's Coffee Shop website
- 1.Fix NAP across all pages
Update footer and contact page to match GBP exactly (15 min).
- 2.Add LocalBusiness schema
Paste structured data for your business type into your site's header (10 min).
- 3.Compress hero images
Convert JPGs to WebP, reduce file sizes by 60-80% (20 min).
- 4.Publish a services page
List your specialty drinks, catering, and wholesale offerings, then link to it from your homepage nav (20 min).
Ready to check your own site?
Paste your URL and see your free results immediately.
Curious how your own site stacks up?
Paste your URL and see whether your breadcrumb trail and structured data actually validate, no signup, no card required.
Frequently asked questions
Is any of the audit free?
+
Yes. The instant scan (6 checks) runs immediately against your live site, real results, no payment or signup. The full 50-check audit, GBP cross-reference, AI-written fix guidance, and real backlink, search visibility, and citation data unlock with a one-time $9.99 payment.
How long does the full audit take?
+
Well under a minute. We fetch your site directly and pull live backlink, search visibility, and citation data in the same request, no separate crawl, no multi-day wait.
How does the Google Business Profile cross-check work?
+
In the full audit, we extract your business name from the page (its schema, title tag, or heading), search Google Places, and confirm a match only when a result's own listed website matches your domain. If nothing matches confidently, those specific checks just show as skipped rather than guessing.
What if my business isn't on Google Maps?
+
The GBP-dependent checks, including the citations check, show as skipped, and everything else still runs, so you still get a full, useful score from the checks that don't need it.
Where does the backlink and search visibility data come from?
+
Real, live search data (not an estimate we made up), pulled at the time you run the audit, the same category of data SEO tools like Ahrefs or SEMrush use. If a lookup comes back empty for your site, that specific check shows as skipped rather than showing a fabricated number.
Will I need to give you access to my website?
+
No. There's no login, plugin, or account connection, just a URL.
How is this different from the Google Business Profile audit?
+
The GBP audit checks your Google listing itself. This tool checks the local SEO signals that live on your own website instead, so the two are meant to be run together for a full picture.
More tools for your Google Business Profile and Local SEO Audit
Pair this with the rest of the toolkit: every tool feeds the same goal, rank higher and win more local customers.
See the local SEO ranking factors for 2026 to know what to fix first.