Google Business Profile Audit & Local Pack Ranking Checker
Still known to many as a Google My Business (GMB) check, this tool measures your listing against the ranking signals Google applies to the map pack. Look up your business and get the complete profile, reputation, and map-pack position report, built on live Google data, for $4.99.
What a Google Business Profile (GMB) check looks at
A Google Business Profile check, which plenty of people still call a Google My Business check after the product's former name, works through the signals that determine whether you turn up in local search and the Maps three-pack: category, description, photos, reviews, hours, and trust attributes. On top of that, it does something many free tools leave out entirely, which is measuring where you currently place against nearby businesses in your own category.
A listing can read as finished and still be slipping, because the reviews have dried up, the category is too broad, or a business down the street has simply tuned theirs better. This check is designed to surface precisely that, and it works only from live Google data.
The score follows the same logic. Only checks that meaningfully move local ranking, or that change how a searcher reads your listing, feed into it, so acting on what it flags means acting on what Google actually rewards rather than filling time.
Example result
Rowan's Coffee Shop
Run against 54 local SEO signals
Name, phone, address, and hours are complete and accurate.
Ranked #4 of 12 nearby for your category, checked from 5 points.
No new reviews in the last 60 days.
Payment options and accessibility attributes are set.
The three things Google measures
Google itself has spelled out how local results are ranked, and it reduces to three factors. Each check here, and the weight it carries in the score, maps straight onto those factors rather than a one-size-fits-all list.
Relevance
How closely your profile lines up with the query. Category does the heaviest lifting, with description and services behind it.
Distance
How far you sit from the searcher or the place they named. This tracks their location, not anything you can adjust on the listing.
Prominence
How recognised and trusted the business appears, on and off the web. Reviews carry most of it, backed by consistent directory listings.
Google Maps ranking factors: how the weight breaks down (2026 figures)
Google keeps the exact algorithm weights private, so the split below comes from the most recent annual local search ranking factors survey, in which hundreds of practitioners grade real ranking results each year. It is the strongest external read available, and it informs which checks here carry weight in the score.
Example result
AI executive summary
What's working
- Profile fundamentals are complete: hours, phone, and address all match your website.
- Payment options and accessibility attributes are set correctly.
Top fixes, in priority order
- 1.Add fresh photos this month
No new photos in 90 days is a ranking signal Google weighs directly.
- 2.Reply to your last 4 reviews
Unanswered reviews quietly hurt trust and your local ranking.
Bottom line
Solid fundamentals, but stalled review activity and a #4 local pack rank are costing Rowan's Coffee Shop visibility it could otherwise have.
The process, step by step
Look up your business
Start typing the name and select it from Google's own autocomplete, the feed that powers Google Maps. No account, no login.
Pay once
A single $4.99, nothing recurring. The audit only runs once your payment is confirmed.
Open the full report
54 checks covering your profile, review and reputation analysis, trust attributes, and your actual map-pack position for the category, with a print-ready PDF and a shareable link.
Want to see where you stand?
Look up your business and get the full 54-check report for $4.99.
Everything the full report covers
54 checks in all, each one grounded in live Google data rather than estimation.
Map-pack position
KeyYour standing against nearby businesses, sampled from 5 points around your location rather than a single spot.
Profile completeness
Category precision, contact details, hours, address, and photo coverage, weighed against what Google actually rewards.
Review and reputation analysis
Rating direction, how recent your reviews are, and recurring topics pulled from the review text by AI.
Trust attributes
Pricing, accessibility, and payment attributes that reassure both Google and the people reading your listing.
Policy risk check
Your name and description compared against Google's content rules, before a violation turns into a suspension.
Photo coverage
How closely your image set lines up with what Google expects from a business in your category.
Example result
Map-pack position
Below the local pack: you rank #4 at your own address
Google only shows the top 3 listings in the local pack, the ones searchers see before scrolling.
Wondering what it will turn up?
Look up your business and get the full report in about a minute. No signup.
How this stacks up against other tools
Free GBP checkers tend to either stop at what is publicly visible or make you connect your Google account, which limits them to listings you own. This one runs an actual geo-grid map-pack position check, a Google policy risk check, and AI-pulled review topics, with no Google login at all, so it applies to any business on Google Maps, competitors included.
Works without a Google login
Here
Look up any business, competitors included, with no account.
Typical free GBP checkers
Plenty ask you to connect your Google account and then only cover listings you own.
Map-pack position
Here
Sampled from 5 points around your location, not a single point.
Typical free GBP checkers
A one-off lookup at best, and often locked inside a paid platform.
Google policy risk check
Here
Name and description held up against Google's content rules.
Typical free GBP checkers
Seldom part of a free tool at all.
AI-pulled review topics
Here
Recurring praise and complaints lifted straight from your review text.
Typical free GBP checkers
Usually nothing beyond a star average and a count.
Account or signup
Here
None. Look up the business, pay once, and the report appears.
Typical free GBP checkers
Many hold results behind an email signup or a sales call.
Price of the full report
Here
A single $4.99, with nothing recurring.
Typical free GBP checkers
Often a monthly plan, or quoted only after a sales call.
Example result
Each fix ships with step-by-step directions
No new reviews in the last 60 days.
How to fix this+
Ask your last 10 in-person customers for a review with a direct link, and reply to every review you already have, even the old ones.
“Thanks so much for stopping by! If you have a minute, we'd really appreciate a quick review, it helps other coffee lovers find us.”
Set to check your own profile?
Look up your business and get the full report for $4.99. No signup, nothing recurring.
Common questions
Can I check a competitor's Google Business Profile, not just my own?
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Yes. It reads only public Maps data, so any listing works, claimed or not, including ones you have no connection to.
Is there anything to install, or an account to link?
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No. It runs entirely in the browser. There is no extension, no Google sign-in, and no connection to your Google account at any stage.
Is the ranking check a live lookup or a cached estimate?
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Live. The moment you run it, the tool reads live Google data and the public Maps listing, then samples your map-pack position from five points spread around your address.
What do I get when I pay, and what does it cost?
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All 54 checks, the five-point map-pack grid, AI-summarised review themes, the content-policy risk check, a prioritised fix list, a downloadable PDF, and a shareable link. One payment of $4.99. Nothing renews.
Another tool scored my profile higher. Why the difference?
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The score is weighted, not a tally. Primary category, reviews, address, and map-pack position count double, while situational items that may not apply to you are shown but kept out of the total, so the number leans on the signals with the strongest confirmed effect on ranking.
Could this checker change or post something on my listing by mistake?
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No. Every check is strictly read-only. Nothing is written, submitted, or published to your profile.
More tools for your Google Business Profile and local SEO
Run this one next to the others: each tool points at the same outcome, a stronger local presence and more customers from nearby search.
Work through the full GBP audit checklist for every local ranking check, covered in detail.