Your Complete Local SEO Toolkit
Free Local SEO Tools to Audit, Fix, and Rank Your Business
Three free local SEO tools to check your Google Business Profile, scan your website for local ranking issues, and find the keywords your customers actually search. No account required.
Checks every signal
that decides your local rank
Pick a Tool From the Local SEO Toolkit
Google Business Profile Audit
Check your GBP completeness, local pack ranking, reviews, and trust signals against 54 live data points.
Run Free AuditLocal Website SEO Audit
Scan your site for local schema, NAP consistency, page speed, and on-page signals that affect your map ranking.
Scan My SiteLocal Keyword Research Tool
Find the exact search terms people type in your city, see competitor rankings, and get search volume with local intent.
Find KeywordsGoogle Business Profile Audit
See exactly what you get
A real score, pulled from live Google data, broken down into exactly what's working and what's not, not a vague grade with no explanation.
Check Your GBP ScoreExample result
Rowan's Coffee Shop
Checked against 54 local SEO signals
Name, phone, address, and hours are complete and accurate.
Ranked #4 of 12 nearby for your category, checked from 5 points.
No new reviews in the last 60 days.
Payment options and accessibility attributes are set.
A plain-English summary of what to fix first
Every full audit includes an AI-written executive summary: what's already working, your top fixes in priority order, and a bottom line you can act on immediately, no digging through 48 checks to find the ones that matter most.
Example result
AI executive summary
What's working
- Profile fundamentals are complete: hours, phone, and address all match your website.
- Payment options and accessibility attributes are set correctly.
Top fixes, in priority order
- 1.Add fresh photos this month
No new photos in 90 days is a ranking signal Google weighs directly.
- 2.Reply to your last 4 reviews
Unanswered reviews quietly hurt trust and your local ranking.
Bottom line
Solid fundamentals, but stalled review activity and a #4 local pack rank are costing Rowan's Coffee Shop visibility it could otherwise have.
Every fix comes with exact instructions
No check ever just tells you something's wrong and stops there. Every improve or fix item comes with concrete, business-specific guidance, and often a ready-to-use example, so you know exactly what to do next.
Get Your Fix ListExample result
No new reviews in the last 60 days.
How to fix this+
Ask your last 10 in-person customers for a review with a direct link, and reply to every review you already have, even the old ones.
“Thanks so much for stopping by! If you have a minute, we'd really appreciate a quick review, it helps other coffee lovers find us.”
What your customers are actually saying
The full audit reads your real reviews and pulls out the recurring themes, both the praise and the complaints, so you know what to lean into and what to fix before it costs you more customers.
Example result
Reviews & reputation
Customers mention
- Friendly, attentive staff
- Consistently great espresso
Recurring complaints
- Slow during the Saturday rush
- Limited nearby parking
See exactly where you rank nearby
Checked from 5 points around your business, not a single lookup, so you see how your local pack position actually shifts depending on where a search comes from.
Example result
Local pack ranking
Below the local pack: you rank #4 at your own address
Google only shows the top 3 listings in the local pack, the ones searchers see before scrolling.
Local Website SEO Audit
What the website audit checks
Your website is the foundation of your local ranking. This audit scans the exact technical and on-page signals Google uses to decide whether you belong in the local pack.
Scan My Website FreeExample result
Rowan's Coffee Shop Website
Checked against 38 local SEO signals
Local schema and NAP consistency
Google cross-checks your Name, Address, and Phone number across your website, your GBP, and directories. If they don't match exactly, Google trusts you less.
Example result
NAP consistency
Your footer shows "Rowan Coffee" but your GBP says "Rowan's Coffee Shop." Your address on the Contact page is missing the suite number that appears on Google Maps.
How to fix this+
Pick one exact version of your business name, address, and phone number. Use it everywhere: website footer, contact page, GBP, Yelp, Facebook, and every directory. Even small differences ("St." vs "Street") dilute your local authority.
Performance and mobile signals
Most local searches happen on phones. There's no separate Lighthouse run, but image and script count act as instant proxies for how heavy your page is on a mobile connection.
Get My Fix ListExample result
Performance & mobile
Your homepage loads 34 images, well above what a fast local business page needs, used as a proxy for how heavy the page is on mobile.
How to fix this+
Compress your images (use WebP format), lazy-load anything below the fold, and remove decorative images that aren't earning their place. If you use WordPress, a plugin like ShortPixel or Imagify handles the compression for you.
The content pages Google expects
Dedicated service, location, about, and contact pages are the kind of content Google and customers both expect from a real local business. Missing one is a real gap, not a nice-to-have.
Example result
You have a dedicated "Contact" page with your full address, embedded Google Map, and driving directions. Good.
You don't have a dedicated page for your specialty drinks, catering, or wholesale offerings, the kind of content Google and customers both expect from a real local business. Add one and link to it from your homepage.
How to fix what the audit finds
Every failed or partial check comes with a prioritized fix list. You don't need to be a developer, most fixes take under 30 minutes.
Example result
Top fixes for Rowan's Coffee Shop website
- 1.Fix NAP across all pages
Update footer and contact page to match GBP exactly (15 min).
- 2.Add LocalBusiness schema
Paste structured data for your business type into your site's header (10 min).
- 3.Compress hero images
Convert JPGs to WebP, reduce file sizes by 60-80% (20 min).
- 4.Publish a services page
List your specialty drinks, catering, and wholesale offerings, then link to it from your homepage nav (20 min).
Example website audit result
The audit gives you a printable report you can hand to a developer, a client, or fix yourself.
Get My Full ReportExample result
Rowan's Coffee Shop Website
Full printable report, ready to hand off or fix yourself.
Local Keyword Research Tool
See exactly what you get
Every keyword comes with a relevance score, a competition level, a trend read, and a search-intent tag, not just a bare word list.
Find My KeywordsExample result
Rowan's Coffee Shop, Austin TX
artisan espresso bar
coffee shop with wifi
quiet coffee shop to work
What each keyword bucket covers
Every search is organized into 5 categories, so you always know which page, post, or GBP field a keyword belongs on.
Example result
Service keywords
Core services and offerings, the terms customers use when they already know what they want.
Location keywords
Geographic and area-specific searches tied to your city or neighborhood.
Problem keywords
The pain points and problems your business solves, worded the way a customer would search for help.
Industry keywords
Technical and industry-specific terms relevant to your category.
Long-tail keywords
Specific multi-word phrases capturing detailed, highly-qualified customer searches.
See how you rank nearby
A generic keyword tool can't show this: how many nearby businesses show up for a search, and exactly where you rank among them right now.
Check My Local RankExample result
Local pack competition
You rank #4 out of 12 nearby results for “coffee shop in Austin”.
Sort, export, and share your results
The results aren't locked to one view. Reorder them however's useful, then take them with you.
Example result
Sort by competition, trend, score, or A-Z, then copy everything, export to CSV, or share a link that stays live for 90 days.
Example keyword report
See the full report, organized by bucket, with every keyword's score, competition, and trend at a glance.
Example result
Why Use a Local SEO Toolkit Instead of Guessing?
Google changes what it shows
Google updates local ranking factors constantly. A signal that mattered last quarter might not matter now. Running regular audits with a complete local SEO toolkit keeps you current.
Skip the manual digging
Checking your GBP, website, and keyword landscape manually takes hours per location. This local SEO toolkit checks everything that affects your local rank in minutes.
See it clearly, not buried in data
Every gap is laid out in plain language, easy enough to read yourself or hand straight to a client. No spreadsheets. No guessing.
More free tools are on the way. See the roadmap. Already comparing options? See how BrightLocal and Semrush Local stack up against starting free.
Who These Local SEO Tools Are For
Local SEO work looks different depending on who's doing it. These tools answer different questions depending on which one you are.
Business owners
Run a free instant score in seconds, no sign-in, no card. See exactly what's holding back your local pack ranking, then unlock the full audit for a prioritized, business-specific fix list you can act on right away.
SEO consultants and freelancers
Run the free score before a discovery call and walk in with a real number, not a guess. The full audit adds local pack ranking, review theme analysis, website technical checks, keyword gap data, and an AI executive summary you can hand straight to a client.
Agencies and multi-location managers
Run a full audit per location to see exactly where each listing and website is losing visibility, complete with a prioritized fix list for your team. Compare keyword landscapes across cities and spot opportunities at scale.
How the Local SEO Toolkit Works
Google Business Profile Audit: search and score in seconds
Find your business by name. No account or sign-up required. Get an instant completeness score and basic checklist immediately, at no cost. Unlock the full audit for local pack ranking, reputation analysis, and a printable report.
Website Audit: enter your URL and get local fixes
Paste your website address. The audit scans NAP consistency, schema markup, page speed, mobile usability, and local on-page signals. Get a prioritized fix list with exact instructions.
Keyword Tool: type a city and niche, get real data
Enter your city and business category. See the exact local keywords people search, their volume, difficulty, and which competitors already rank. Export a 30-day action plan.
Start With the Free Local SEO Toolkit Today
Stop guessing why your local rank isn't improving. Run a free audit now, then run it again every time you make a change.
Common Questions About Our Local SEO Toolkit
What does the local SEO toolkit check?
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The instant score checks profile completeness, category, contact info, and a review snapshot pulled live from Google's Places API. The full audit adds local pack ranking against nearby competitors, website technical and on-page signals, local keyword data with competitor gaps, and a printable report.
Do I need to sign in with Google?
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No. Search a business by name or enter a website URL, that's the entire setup. Nothing connects to your Google account, and it works the same whether you're checking your own listing or someone else's.
Will running an audit change my GBP or website?
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No. All three tools are read-only. They never edit, post to, or modify a listing or website in any way. They only read what's already public.
How is local pack ranking calculated?
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We check where your business actually ranks in the Google Maps 3-pack from 5 points around your location, not a single lookup, so you see how visibility shifts depending on where a search comes from.
Can I audit a business I don't own?
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Yes. Since the audit only reads publicly available information and never requires ownership verification, it works on any business listed on Google Maps or any public website, including competitors.
How accurate is the data?
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Every check is built from live data: Google's own Places API for your profile, ratings, and local pack position; live website crawling for technical signals; and localized search data for keywords. Not a cached snapshot or an estimate.
Is the local SEO toolkit free?
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The instant GBP score and basic website scan are completely free, no card, no signup. The full audits and keyword reports unlock with a one-time payment per report, not a subscription.
What's the difference between the free score and the full audit?
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The free score covers profile completeness, category, contact info, and a review snapshot. The full audit adds local pack ranking, reviews and reputation trends, trust and attributes, website technical fixes, local keyword gaps, a full profile breakdown, and a printable report.
Can I run all three tools on the same business?
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Yes. Run the GBP Audit, Website Audit, and Keyword Tool for the same business and get a complete picture of your local visibility across every channel that matters.