Google rank tracking from your customers’ city

Local SERP tracking for the keywords that bring customers

Glocavo checks where your website ranks on Google for every keyword, on your schedule, from the city your customers search in. See who outranks you, what moved since last week, and which pages are one push away from page 1.

No card needed to sign upDaily, weekly or monthly checksSearch Console built in

Inside Glocavo

Every keyword, its position and what moved, in one report

Glocavo SERP tracker: Analytics campaign overview: keywords, average position, rank changes and top movers (demo website)

Every check records

  • Your position
  • The page that ranks
  • Change since last run
  • Best position
  • Local pack
  • Ads
  • People also ask
  • Search volume and CPC

Why it matters

Why local businesses track their Google rankings

Most customers never scroll past page 1, and most clicks go to the first few results. Moving a service page from position 9 to 3 can matter more than any new page you publish. Local SERP tracking tells you whether that is happening: the same keywords, checked from your city the same way every week, with the history kept.

Checking Google yourself shows you one result

Search your own keyword and Google personalizes the page for you, your location and your history. A customer across town sees something else. A tracker checks from the city you pick, without your history, the same way every time.

Rankings slip quietly

A competitor publishes a better page, and your spot drops from 4 to 9. Nothing breaks and nobody tells you, the phone just rings less. Scheduled checks show the drop the week it happens, with the site that passed you.

How it works

How to check your Google rankings

Three steps in Glocavo’s Analytics section. After that the checks run on their own.

Step 1

Create a campaign

Name it, add your website, pick the city Google should search from and a schedule: daily, weekly or monthly, at the time you choose.

Step 2

Add your keywords

One search term per line. Pick the location, folder, device and language. Choose both devices and each keyword is checked on desktop and mobile.

Step 3

Run Tracking and read the results

The first check runs right away, then on your schedule. Every keyword gets its rank, page, best position and whether Google showed the map pack.

Read the step-by-step campaign guide

What you see

What the SERP tracker shows for every website

Screenshots from the real app with a made-up demo website.

Keywords

Every keyword, its rank and its change

One table for the whole campaign: rank, change since the last run, previous and best position, the local pack, search volume, competition and CPC. Group keywords in folders, filter by device, and move or delete them in bulk.

History

Ranking history for each keyword

Open any keyword to see its position after every run, so you can tell a real climb from a one-week blip. The same page shows average monthly searches, competition and the top-of-page bid range.

See where your website ranks for the keywords that pay

Track my rankings

Results page

The results page your customers saw

The top 20 results from the latest run, with your site highlighted, plus what else Google showed: the local pack, ads and People also ask. Open the live search on Google with one click to compare.

Competitors

Who ranks next to you

Glocavo collects every site that ranks for your keywords: its average position, how many of your keywords it shows up for, and when it first and last appeared. Sites that drop out are marked Lost. Export the list to CSV.

Find out which competitor took your spot last week

Track my competitors

Alerts

Flagged when a competitor passes you

When a site moves above you on a keyword, it shows up in Alerts with the keyword and both positions. Changes to a competitor's Google rating and reviews in the map results are flagged too. Block the businesses you don't care about.

Search Insights

Your Search Console data, next to your rankings

Connect Search Console and see clicks, impressions, CTR and average position over time, plus every query your site appears for. Each query is marked Top 3, Page 1 or Opportunity, and one click starts tracking it.

Turn Search Console data into a list of pages to improve

Find my quick wins

Opportunities

The pages one push away from page 1

Quick wins are searches where you already rank 4 to 20 with real impressions. CTR gaps, decay and cannibalization show pages that rank but don't get the click, pages that are slipping, and pages competing with each other.

Who it's for

Built for owners and for agencies

If you run the business

A weekly answer to “are we still on page 1 for the searches that bring jobs?”, and a short list of pages worth improving. It sits next to the Google Maps rank tracker, so the map results and the regular results are in one place.

If you manage clients

One campaign per client website, up to 15 on Agency, each with its own city, schedule and Search Console property. Give each client a workspace (Basic and up) and export competitors and queries to CSV for your reports. Add the AI visibility tracker to see what ChatGPT and Google’s AI say about them too.

Pricing

Pricing

Every paid Glocavo plan includes Analytics, the SERP monitor inside Glocavo, with campaigns and a monthly allowance of SERP credits. Checking one keyword costs its search depth: 1 credit for the top 10 results, 5 for the top 50, 10 for the top 100. So 8 keywords on the top 10, checked weekly, use 32 to 40 credits a month and fit Starter.

Starter

$21.99/month

2 campaigns, 40 SERP credits a month

Basic

$39.99/month

4 campaigns, 85 SERP credits a month

StudioPopular

$79.99/month

8 campaigns, 175 SERP credits a month

Agency

$169.99/month

15 campaigns, 260 SERP credits a month

Plans also include Glocavo’s Google Maps grid scans. Compare full plans. Need more checks? SERP credit top-ups go from 1,000 for $10 to 10,000 for $100, last 12 months and are used before your monthly allowance.

What it doesn't do

It tracks Google only. Each keyword is checked from one location, device and language, so another city means adding the keyword again. Search Insights and Opportunities need read access to your site in Search Console. And it measures rankings rather than changing them: the report shows which pages to work on, the work is yours.

FAQ

Questions

What is a SERP tracker?

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A tool that checks where your website ranks on Google's results page (the SERP) for the keywords you choose, on a schedule, and keeps the history. Glocavo checks from the city you pick, so you see the results your local customers see, not your own personalized ones.

Why SERP monitoring matters for local SEO

How often are rankings checked?

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On the schedule you set for each campaign: daily, weekly on the day you pick, or monthly, at the time you choose in your own timezone. You can also click Run Tracking for an extra check anytime.

Does it do local SERP tracking for a specific city?

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Yes. Every keyword is checked from the location you pick, on desktop, mobile or both, in the language you choose. To track the same keyword from another city, add it again with that location.

Set up your first campaign

Can I use it as a local SERP checker for a one-off check?

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Yes, on any paid plan. Add the keyword and click Run Tracking for an extra check right away from the city you pick, without waiting for the schedule. Checking one keyword costs 1 SERP credit for the top 10 results.

Do I need Google Search Console?

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No. Rank tracking works without it. Connecting Search Console with read-only access adds two tabs: Search Insights (clicks, impressions and every query you appear for) and Opportunities (quick wins, CTR gaps, decay and cannibalization).

Connect Search Console

How much does the SERP tracker cost?

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Analytics is included on every paid plan: 2 campaigns and 40 SERP credits a month on Starter, 4 and 85 on Basic, 8 and 175 on Studio, 15 and 260 on Agency. Checking one keyword costs 1 credit for the top 10 results, 5 for the top 50 or 10 for the top 100. Top-ups go from 1,000 credits for $10 to 10,000 for $100 and last 12 months.

How SERP credits work

Does it show my competitors?

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Yes. Every site that ranks for your keywords is collected automatically, with its average position and the keywords it ranks for. When one moves above you, it shows up in Alerts.

How competitor alerts work

How is this different from the Google Maps rank tracker?

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The Google Maps rank tracker checks your business in the map results from a grid of points across your service area. The SERP tracker checks your website in the regular search results. Both are in the same Glocavo account, on the same plan.

See the Google Maps rank tracker

See where your website ranks this week

Your keywords, checked from your city on your schedule, with the competitors above you and the pages worth improving first.

Track my rankings

No card needed to sign up. SERP tracking runs on any paid plan. Top-ups last 12 months.