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Shipped · July 22, 2026

Google Business Profile Audit Tool

Our Google Business Profile Audit Tool checks your GBP listing against the local SEO factors that most affect visibility in Google Maps and the local pack. It scores your profile's completeness, verifies your business name, address, and phone number (NAP) are complete and consistent on your listing, and reviews photos, categories, and review volume against best practices. Once unlocked, the full audit adds a Google policy risk scan, AI-extracted themes pulled from your actual reviews, a local pack ranking check from 5 points around your business, and a full profile audit covering category accuracy, description quality, trust & attributes, and media coverage, compared against nearby competitors in your category.

Run Free Audit